They want to know who you are, what you’re all about, and what kind of ship you’re steering. Market saturation, crowded inboxes, and changing rules around sending/deliverability means that it’s time to adapt (or perish).īuyer sophistication is also increased, even in niches that are slower to adopt trends (such as local businesses).īefore hopping on a call with you, people want to see ASSETS. □ Find video content on my YouTube (link in profile) □ Sub to the addMRR newsletter (link in profile) □ Follow + hit the bell, so you don't miss the next one! ⚙️ Helping you scale with content, ads and outbound □ I post lessons from growing tech firms If I'm a sales enablement/revenue intelligence platform looking to scale and invest into specific marketing channels, I'm running to Vin (or other B2B microinfluencers) and finding out how we can collab. He has produced organic, high-quality content for tech firms like Lavender □ and RepVue while sharing how he uses them to close over 7 figures in rev.Īnd what do you suspect aspiring top AEs will do? He's built an audience of ~3k on YouTube, ~28k on IG, ~15k on TikTok, ~19k here. He's an AE selling for Demandbase, who also makes B2B content about tech sales. I recently came across Vin Matano's YouTube channel. Now that you get the concept, let's build a real world example: In fact, they like and trust people who are more similar to them AND whom they DON'T put on a pedestal. except, it's 2024, so people don't blindly trust celebrities as much as they used to. It's like putting Michael Jordan on the Wheaties cereal box in 1994 and the Average Joe buys it because they feel aligned with one of the greatest athletes of all-time. My (loose) definition is "those who have built an audience of 1-20k on a specific channel." You can find these people on LinkedIn, YouTube, X, etc.Īs an organization looking to work with these people, your objective is to leverage their audience and the trust that their audience has with them to promote your product (so long as it's genuinely a good fit, mutually). Thanks for being the greatest partner ever. Taya manages all of our organic growth operations. It soon became a flywheel, moving in symbiotic harmony. We worked together to improve the back-end delivery systems, too. We got even better client results, marketed them, and continued selling. Then, we started onboarding more customers. Helped us be more empathetic to one another Forced us to optimize our schedule & routine Allowed us to dial in our communication It was not an easy ride, but here’s what it did: The online business world was 180° from the operations that she managed at a mid-sized bakery. Zapier, Airtable, Slack, Close, JotForm, Notion, emails, calendar… Onboarding, delivery, nurture, ascension… I compiled all of the best operator resources that I could, and showed her as many things as I could possibly think of. (It was our only client at the time - LOL) We had a long morning meeting with our $10k/mo client. This decision saved our marriage before it even started. It was the same day that she officially quit her 9-5, and started playing the online biz game with me. Two years ago, Taya and I eloped at a nearby waterfall.
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